Hi! It’s me
Suthe
(like Susie with a lisp)
I use the power of words to help brands be “center stage” and in the spotlight.
About
Me
I get to the root.
With my background as an actor, I use Stanislavski and Meisner’s methods to develop target audience personas.
Forget “25-35 college-educated females making 70k+”
If you’re a retail clothing brand appealing to young women with a good income let’s get more detailed:
“Young women-identifying professionals who take care of their appearance, are willing to spend the money to dress well, keep well groomed, and will shell out the $$ for quality over quantity. Enjoy cute cafes, local art scenes, and unique bookstores. Prefer muted colors, nude tones—probably shop at Zara or Aritzia. Most likely marketing managers, brand strategists or in sales. Extraverted, well-spoken and well-read.”
Heck, let’s think about what Spotify playlist they listen to. Because good marketing is thoughtful marketing.
About Me
I get to the root.
With my background as an actor, I use Stanislavski and Meisner’s methods to develop target audience personas.
Forget “25-35 college-educated females making 70k+”
If you’re a retail clothing brand appealing to young women with a good income let’s get more detailed:
“Young women-identifying professionals who take care of their appearance, are willing to spend the money to dress well, keep well groomed, and will shell out the $$ for quality over quantity. Enjoy cute cafes, local art scenes, and unique bookstores. Prefer muted colors, nude tones—probably shop at Zara or Aritzia. Most likely marketing managers, brand strategists or in sales. Extraverted, well-spoken and well-read.”
Heck, let’s think about what Spotify playlist they listen to. Because good marketing is thoughtful marketing.
What I do…
Social Media Strategy
I can manage your social media presence from strategy to execution, to monthly reporting.
Ghost-Writing
I will do LinkedIn ghostwriting to generate following/leads for your business and help you write your autobiography or novel.
Content Marketing
I will write your ebooks, articles, whitepapers,
and case studies.
Brand Copy
Pitch decks, packaging copy, website, landing page copy
My Work
Free Discovery Call
I always jump on a call before working with any client! If you’re interesting in what I can do to help your brand be “center stage” grab time on my Calendly! We can chat projects, my personal recommendations based on KPIs, and pricing for my packages.
Schedule 30 minutes with me.
The Blog
OCTOBER 28, 2020
MY JOURNEY WITH ACNE: FROM CHRONIC BREAKOUTS TO CLEAR CANVAS
SEPTEMBER 25, 2020
IS IPSY OR BIRCHBOX WORTH IT? DEPENDS ON YOUR NEEDS.
AUGUST 28, 2020
3 STEPS TO RECOVERING FROM MULTIPLE LAY-OFFS.
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